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User generated content (UGC) has become a buzzword in the world of digital marketing, and for good reason. With the rise of social media, more and more consumers are becoming content creators themselves. This presents a unique opportunity for direct-to-consumer (D2C) brands to tap into the power of UGC. By incorporating UGC into their Facebook […]

Hi, I am Vaibhav, a Dental Surgeon turned Performance Marketer. My mission is to empower Entrepreneurs and DTC Businesses by helping them find and retain high-value customers, transforming them into true fans. This post is about my journey- how I discovered the power of digital marketing. I had no sales or marketing experience. Heck! I